Kayode Ayanleye

Led comprehensive content strategy, execution, and community management for four major ecosystem programs, driving measurable engagement and supporting key business goals.

• Orchestrated end-to-end marketing for the Innovate Africa Learning Series, boosting registrations to 200+ per session and achieving 30% live attendance through targeted ad campaigns and email automations.
• Managed a high-volume cross-platform content schedule, delivering 20+ original pieces monthly across LinkedIn, X, Instagram, WhatsApp, and blog channels, enhancing consistent brand presence.
• Launched the "Innovator of the Week" spotlight campaign, tripling engagement to 3x higher than average posts and amplifying featured innovators' visibility.
• Designed and implemented an impact tracking system across programs, enabling data-driven reporting on events, training, and key metrics in the Foundation's newsletter.
• Spearheaded monthly internal reporting for senior management and funders, covering social media growth, website performance, email marketing, and content impact metrics to inform strategic decisions.

Drove significant brand visibility and audience growth through strategic content and communications initiatives, positioning the fund as a key resource for African founders.

• Led LinkedIn content strategy and brand storytelling, achieving a 1,159.7% increase in post impressions (381,857) and a 228.4% rise in reactions (2,217) organically within six months.
• Expanded LinkedIn audience by 2,983 new followers (115.2% growth) in six months, significantly strengthening brand presence and market positioning.
• Designed and executed a multi-platform communications strategy for World Product Day Lagos 2025, securing over 700+ registrations and 400 in-person attendees.
• Developed an end-to-end content engine for the Wicked Innovation Labs Hackathon, generating thousands of media impressions and over 1200+ total submissions across all stages.
• Created and published 150+ pieces of original, brand-aligned content for email, social media, and promotional assets, contributing to broad audience engagement.

Provided critical operational support and project management, streamlining workflows and enhancing efficiency for the founder and the firm.

• Streamlined founder's workflow by creating and managing a custom online CRM, ensuring high data accuracy and operational efficiency.
• Provided comprehensive daily operational support to the firm, encompassing design, marketing, and project management tasks.
• Led and contributed to diverse internal and external special projects, including Startup Plug, Tech Nation Consultation, and BFS Podcast, demonstrating versatile project management capabilities.

Managed social media campaigns and customer engagement, significantly increasing brand reach, conversions, and community interaction.

• Managed paid campaigns for events and digital products, achieving 12% conversion from 23.5k accounts reached in a single campaign and 55k organic Instagram accounts reached in 90 days.
• Increased Instagram account engagement by 41.4% and grew social following across platforms: 1.6% on Instagram, 41% on LinkedIn, and 7% on Twitter within the first 30 days.